There's a very interesting book called The Wisdom of Crowds by James Surowiecki that explains how large populations of people are collectively more brilliant and better at problem solving than individuals. The Q&A with the author reveals that crowds can achieve great intelligence as long as the expertise of ...

You've just found 3 coins equaling 19 cents underneath your couch. What are the coins you've found?

A good tip for finding ideas is to start telling a story to paint a picture of the problem you want to solve or the feeling you want to establish. This is something the advertising company Character Web does when creating its brands for clients. Another company, American ...

The McRib sandwich has become something of a legend in the world. The boneless pork and barbecue sauce sandwich was developed at the University of Nebraska, and test marketed well in its rooted Midwestern markets. It was eventually added to the McDonald's menu in 1981. Unfortunately, sales ...

We all have dreams we want to fulfill, but as soon as we try to visualize that dream as reality, this dreaded thought comes in: "life always gets in the way". But does it have to be that way? Not if you take life along with you. Who says ...

I saw a post over at InnovationCreation asking what to do with 800+ balls from the inside of a computer mouse. How else can you use a mouse ball, or all 800 of them?

A cool and fun way to find ideas is by using our senses and words to express something. Imagine someone has told you to draw a picture of love. It could look like anything, but all it had to do is represent love to you. How would ...

You've got a deck of cards. The deck is the standard 52-card deck, with no other cards in the deck besides the usual 4 suits and 13 ranks.You pick a card out of the deck. It happens to be a Queen of Diamonds. You pick another card. ...