Always Be Unique
The more ideas I come up with, the more I realize what a great idea is, and what a mundane idea is. The great ideas are truly unique - they do solve a problem, or have a function that is done in a new way. Don’t get me wrong, there is nothing new under the sun. But having a unique angle for an idea is a sure way to get people’s attention.
Whenever you get ideas, think about what’s been done before. Are you trying to imitate someone else, or are your ideas something that is purely individual for the topic or industry you are in. If it hasn’t been done before, or if it has rarely been executed before, you’ve got an idea to investigate further. Simply piggybacking on a past idea is not the way to get people’s attention. You need a hook - a novel idea to get into the door.
